Practice

Trademarks and Brands

From creative ideas to global recognition, brand management is at the heart of what we do. From prosecution to enforcement, strategy to litigation, we've got it covered.  

Representative experience

Advising Merck & Co., Inc. (Kenilworth, New Jersey, USA) in a trademark, domain name, and social media dispute with Merck KGaA. over use of the name “Merck” in Europe and U.S.

Managing Deutsche Telekom's global trademark and domain name portfolio. Advising on complex color mark and other non-traditional trademark litigation in Europe and U.S.

Advising one of Japan's largest car makers on major brand clearances and 3,000+ trademark applications in 40+ countries, coordinated from Tokyo.

Advising Estée Lauder on EU-wide trademark issues and obtaining a revolutionary order in Germany prohibiting the onward shipment to Russia of counterfeit goods in transit.

Advising Proctor & Gamble, and group companies, in connection with its portfolio of IP rights in Mexico; and successful anti-counterfeiting campaigns.

A global pharma company in seizing substantial consignment of counterfeit drugs in transit from China via Dubai to Europe. Perpetrators jailed. Obtained significant damages payments.

Advising one of the largest American multinational supermarket chains on trademark portfolio management in Mexico.

Representing the manufacturers of the Segway personal transporter in trademark litigation in the ITC and federal district court.

Hogan Lovells Publications

Global IP outlook 2019: Two steps forward and a look back

2018 posed new opportunities and challenges for IP-rich businesses, with major new legislation introduced in Europe to govern trademark and trade secret protection; significant and...

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Events

Webinar: Implementing the EU Trade Marks Directive - what's changing in national trade mark law?

On 25 January 2019, we hosted our first IP Outlook webinar of 2019 - which focused on the implementation of the EU Trade Marks Directive and its...

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Hogan Lovells Events

Going Global 2018

Cross-practice, multi-track seminar on advanced trademark issues, global M&A transactions, global patent updates for technology companies, energy investments, and recent...

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Published Works

Getting The Deal Through Automotive 2018 - Spain

A joint Hogan Lovells & GTDT publication on the law and regulation governing the automotive industry in Spain.

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Published Works

Getting The Deal Through Automotive 2018 - United Arab Emirates

A joint Hogan Lovells & GTDT publication on the law and regulation governing the automotive industry in the United Arab Emirates.

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