Practice

Intellectual Property

Your ideas. Your innovations. Your brand. Our IP practice understands that these assets make your business unique, and we know how to protect them.

Representative experience

Advising Merck & Co., Inc. (Kenilworth, New Jersey, USA) in a trademark, domain name, and social media dispute with Merck KGaA. over use of the name “Merck” in Europe and the U.S.

Acting for Lilly in the landmark patent dispute Actavis v Eli Lilly. The UK Supreme Court ruled in favor of Lilly, reversing two earlier decisions. Lilly was also successful in the German Supreme Court.

Representing leading technology giants in their multijurisdictional and local patent disputes, including BlackBerry, Dell, HTC, KPN, and Motorola.

Manging the EUTM portfolio and EUTM and Pan-European conflicts of multinational companies like Dell, Estée Lauder, Mars, Starbucks, Billabong, Kenneth Cole, Euronews, Asahi Europe, Ocean Spray, and Ferring.

Managing Deutsche Telekom's global trademark and domain name portfolio, and advising on complex color mark and other nontraditional trademark litigation in Europe and the U.S.

Representing uPI Semiconductor in a defense of an ITC enforcement proceeding brought by Richtek Technology involving Richtek's allegations of patent infringement and trade secret misappropriation.

Representing a U.S. game software company and its Chinese licensee to successfully obtain an interim injunction from Guangzhou IP Court against an infringing mobile game.

We filed and won the first paperless eUDRP case in a domain-name dispute before WIPO on behalf of a leading mobile phone manufacturer.

Advising SABMiller in the context of the mega merger between AB InBev and SABMiller – in which Asahi committed to acquire the Peroni, Grolsch, and Meantime brands globally.

Global IP counsel to the consortium of Audi AG, BMW Group, and Daimler AG on their €2.8bn acquisitions of Nokia's digital mapping unit HERE.

Events

Global IP Outlook Webinar Series - From homes to stadiums: Brand presence in esports

The esports market has grown exponentially over recent years. Today, it is lined up to be the next billion dollar industry, reaching broad global audiences and attracting heavy investment...

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Webinar

The impact of the European Directive on the Protection of Trade Secrets on corporate disputes

Our German Corporate Litigation team regularly hosts webinars on different corporate litigation topics.

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Press Releases

Hogan Lovells successfully defends Wawi in a complex 3D trademark and OEM dispute in China

Hogan Lovells China team and Hogan Lovells Fidelity have recently secured an important victory for WAWI Xiamen (i.e. the Chinese subsidiary of the leading German chocolate manufacturer Wawi ...

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Published Works

Merck gets PTAB to nix Pfizer vaccine patent Law360

On Wednesday, 13 March 2019 the Patent Trial and Appeal Board (PTAB) invalidated every claim of a Pfizer patent tied to next generation pneumonia vaccines, handing a win to rival Merck...

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Published Works

INSIGHT: Harness Your IP to Capitalize on Uncertain Economic Times Bloomberg Law

Some of the best-known brands have their roots in uncertain economies, and research shows that when times are tough, brand premiums resonate more than ever.

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Hogan Lovells at MIPIM 2019

Our global Real Estate industry sector team from 14 offices will be attending MIPIM 2019 in Cannes from 12- 15 March. 

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