Intellectual Property

Your ideas. Your innovations. Your brand. Our IP practice understands that these assets make your business unique, and we know how to protect them.

Representative experience

Advising Merck & Co., Inc. (Kenilworth, New Jersey, USA) in a trademark, domain name, and social media dispute with Merck KGaA. over use of the name “Merck” in Europe and the U.S.

Acting for Lilly in the landmark patent dispute Actavis v Eli Lilly. The UK Supreme Court ruled in favor of Lilly, reversing two earlier decisions. Lilly was also successful in the German Supreme Court.

Representing leading technology giants in their multijurisdictional and local patent disputes, including BlackBerry, Dell, HTC, KPN, and Motorola.

Manging the EUTM portfolio and EUTM and Pan-European conflicts of multinational companies like Dell, Estée Lauder, Mars, Starbucks, Billabong, Kenneth Cole, Euronews, Asahi Europe, Ocean Spray, and Ferring.

Managing Deutsche Telekom's global trademark and domain name portfolio, and advising on complex color mark and other nontraditional trademark litigation in Europe and the U.S.

Representing uPI Semiconductor in a defense of an ITC enforcement proceeding brought by Richtek Technology involving Richtek's allegations of patent infringement and trade secret misappropriation.

Representing a U.S. game software company and its Chinese licensee to successfully obtain an interim injunction from Guangzhou IP Court against an infringing mobile game.

We filed and won the first paperless eUDRP case in a domain-name dispute before WIPO on behalf of a leading mobile phone manufacturer.

Advising SABMiller in the context of the mega merger between AB InBev and SABMiller – in which Asahi committed to acquire the Peroni, Grolsch, and Meantime brands globally.

Global IP counsel to the consortium of Audi AG, BMW Group, and Daimler AG on their €2.8bn acquisitions of Nokia's digital mapping unit HERE.


Webinar: Implementing the EU Trade Marks Directive - what's changing in national trade mark law?

On 25 January 2019, we will be hosting our first IP Outlook webinar of 2019 - focusing on the implementation of the EU Trade Marks Directive and ...

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Natalia Gulyaeva elected chairman of the Intellectual Property Committee of the Franco-Russian Chamber of Commerce and Industry

Natalia Gulyaeva, a Hogan Lovells partner who heads the firm’s IP, Media and Technology Group for Russia / Commonwealth of Independent States (CIS), has been elected to chair the...

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Hogan Lovells Publications

Pharma companies may benefit from proposed patent law changes in China; public comment invited Focus On Regulation

On 4 January, China's National People's Congress (NPC) released draft amendments to the Chinese Patent Law, proposing expanded and enhanced protections that may provide real benefits to...

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Hogan Lovells Publications

Hogan Lovells standard essential patent update – December 2018 LimeGreen IP News

The December 2018 spotlight article covers recent developments in the FTC v. Qualcomm case pending in the Northern District of California in the United States—in particular, the...

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