Samantha Campbell

'She is an 'extremely professional, business-oriented' practitioner who earns great respect from sources . . . She is praised for her ability to effectively distil the local business and regulatory arena into easily understandable advice for her clients.

Samantha has advised many clients on how to execute cross-border transactions seamlessly. She has over 15 years' experience helping clients with structuring and implementing complex investments and projects in emerging markets. Samantha currently advises on a broad range of corporate and finance matters in Vietnam and further afield in ASEAN.

She is known for delivering practical advice and completing transactions to international standards against a backdrop of often vague regulations in developing countries. In Vietnam, Samantha has worked on a number of large-scale and first-in-type transactions, including for financial institutions, in the area of public-private- partnerships and project development, and in connection with restructurings. From these experiences, she has developed a keen sense of how to navigate the uncertainties in this jurisdiction. Her industry experience covers agribusiness, banking and insurance, energy, heavy industry, ports and logistics and health/pharmaceuticals.

Samantha has been consistently nominated as a leading lawyer in Vietnam in Chambers Asia Pacific and in Legal 500 for the past five years.

Awards and recognitions


Banking & Finance (Vietnam), Foreign Expert Based in Singapore
Chambers Asia-Pacific


Corporate/M&A (Vietnam), Foreign Expert Based in Singapore
Chambers Asia-Pacific


Projects, Infrastructure & Energy (Vietnam), Foreign Expert Based in Singapore
Chambers Asia-Pacific

Education and admissions


Postgraduate Diploma in Law, The University of Law, 1996

Legal Practice Certificate, The University of Law, 1996

MA Hons (European History and Russian), University of Edinburgh, 1994

Bar admissions and qualifications

Solicitor, England and Wales

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