As Head of our Intellectual Property, Media, and Technology practice group in Asia, Lloyd Parker provides trademark portfolio management and enforcement counsel to clients in a broad range of industries.

With over 25 years of experience as an intellectual property lawyer, he regularly works with the firm's global offices and with other law firms in more than 150 jurisdictions, to offer multi-jurisdictional trademark advice (contentious and non-contentious) to clients. In his early years as a lawyer he worked in litigation (including as an Associate to a Justice of the Supreme Court of Queensland), commercial/corporate, competition law and a wide variety of intellectual property laws. In addition to his legal studies he studied business at university level in Australia and Japan and also worked as a management consultant at one of the world's most famous management consulting companies. This background and his extensive knowledge of trademark law, enables him to provide legal counsel in a commercial, strategic, and practical manner, taking into account a number of legal areas that may interact with each client's projects.

His counsel to clients goes beyond traditional trademark advice. Examples of this include:

• He created and is leading our Total Brand Care concept. This is designed to assist our clients through a holistic service relating to brands by integrating a number of our legal practices beyond trademark law that are relevant to commercializing and protecting the value and reputation of a company and their brands. As part of the service we will soon launch an online platform which delivers a powerful combination of advanced AI technology and in-depth legal knowledge, designed to enable clients to quickly and proactively streamline the creation, management and protection of their valuable brands.
• He also created and continues to lead our Annual Brand Benchmarking Report, which provides to our clients practical global benchmarking data from hundreds of companies about how companies approach trademark prosecution, enforcement, and internal management of their trademark departments.

Lloyd is recognized by every independent legal directory as a "leading IP lawyer in Japan."