Dr. Florian Unseld, LL.M. (Sydney)

Dr. Florian Unseld, LL.M. (Sydney)

Munich, Dusseldorf

Email florian.unseld@​hoganlovells.com

Phone +49 89 290 12 280 (Munich) +49 211 13 68 0 (Dusseldorf)

Fax +49 89 290 12 222 (Munich)

LanguagesEnglish, German

Practice groupGlobal Regulatory

'Competence and speed paired with an overarching thinking ability characterize Florian Unseld. He leads and orchestrates the specialists in a very professional manner.'

Client, Legal 500 Germany, 2021

Florian Unseld has his finger on the pulse of your operative business. Whether you want to enter into new markets, (re-) shape your purchasing, logistics or distribution structures, digitize your supply chain, launch a new e-commerce offering, introduce smart contracts or AI solutions, face regulatory issues, or implement sustainability objectives – Florian finds economic, pragmatic and creative solutions for you. He advises particularly in the consumer goods, industrial goods, mobility & logistics and services sectors.

Florian has a deep understanding of suppliers, customers and other stakeholders along the entire supply and value chain. He helps you with all questions of national and international trade, distribution and contract law, often at the interface to the IT and IP areas. Florian has comprehensive experience in drafting and negotiating commercial contracts, from procurement and sales, logistics, distribution, cooperation, research and development, marketing to licensing and outsourcing. He also helps you with related regulatory matters and consumer protection laws.

Florian is the lead of our German Strategic Operations, Agreements and Regulation (SOAR) practice, the co-lead of our global Mobility & Logistics Services sub-group and a member of our Consumer Industry Sector leadership team.

He is a often recommended lawyer for distribution/trade/logistics by JUVE (Handbook, 2020/2021) and repeatedly listed as “Next Generation Partner – Trade, Distribution, Logistics” by Legal 500 Germany. Clients describe him as an "experienced full professional" (Legal 500 Germany, 2021), appreciate him as a "competent and always accessible" advisor (JUVE Handbook, 2020/2021) and also praise him as “an experienced full professional with absolutely practical solutions“ (Legal 500 Germany, 2021).

Awards and recognitions

2018 – 2021

Name of the next generation - Trade, Distribution, Logistics
Legal 500 Germany


Recommended Lawyer for Contract Law


Often Recommended Lawyer for Distribution/Trade/Logistics
JUVE handbook


Recommended Lawyer for Consumer and Food Law
Legal 500 Germany


Recommended Lawyer for Advising the Transport sector
Legal 500 Germany

Education and admissions


Cardiff University

LMU Munich (Ludwig-Maximilians-Universität München)

University of Konstanz

University of Sydney


Deutsche Gesellschaft für Vertriebsrecht e.V. (German Association for Distribution Law)

Related knowledge

Supply Chain Support

Representative experience

Advising a global manufacturer of consumer goods on the introduction of innovative, global distribution systems and the drafting of the model contract portfolio therefor.

Advising a global luxury goods company on all questions of distribution law, including the drafting and negotiation of commercial contracts.

Advising a global consumer goods company on an launch of an innovative online 3D printing services in countries worldwide, including the draft of relevant contractual documents and regulatory advice

Advising a consumer goods company on the structuring and design of its purchasing and sales structure and on regulatory requirements within the framework of a franchise system.

Advising an automotive OEM on a roll out of connectivity services in over 40 jurisdictions, including advice distribution systems and contracts drafting, consumer protection law and regulatory issues.

Drafting of a model contract portfolio (NDA, LoI, Development Contract, Frame Sales Agreement, T&C's) for a global premium automotive OEM.

Advising a global vehicle manufacturer on the outsourcing of a business unit as part of a joint venture, in particular with regard to the drafting and negotiation of commercial contracts.

Advising a chemical company with respect to the drafting and negotiation of a high volume contract for the procurement of raw materials with a Brazilian supplier.

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