Samantha Brinkhuis has extensive experience in both IP litigation and IP transactions, advising some of the world's most recognizable names in the consumer and technology industries. She combines her legal skills and knowledge with specific industry know-how to provide clients with business-savvy and tailored solutions.

Samantha has a broad IP litigation practice. She regularly advises major brand owners on all aspects of local and multijurisdictional trademark enforcement, litigation and strategy. Her practice also encompasses related fields such as copyright, design, database and unfair competition. In addition, she has particular expertise assisting clients with media and advertising legal challenges.

Samantha has also developed a strong practice in the area of IP licensing and has advised clients on the IP aspects of various complex commercial and corporate transactions in the technology and consumer industries.

Prior to joining Hogan Lovells, Samantha gained nearly 10 years of experience at a major Dutch law firm, including a period spent in their New York office.