Practice

Trademarks and Brands

From creative ideas to global recognition, brand management is at the heart of what we do. From prosecution to enforcement, strategy to litigation, we've got it covered.  

Representative experience

Advising Merck & Co., Inc. (Kenilworth, New Jersey, USA) in a trademark, domain name, and social media dispute with Merck KGaA. over use of the name “Merck” in Europe and U.S.

Managing Deutsche Telekom's global trademark and domain name portfolio. Advising on complex color mark and other non-traditional trademark litigation in Europe and U.S.

Advising one of Japan's largest car makers on major brand clearances and 3,000+ trademark applications in 40+ countries, coordinated from Tokyo.

Advising Estée Lauder on EU-wide trademark issues and obtaining a revolutionary order in Germany prohibiting the onward shipment to Russia of counterfeit goods in transit.

Advising Proctor & Gamble, and group companies, in connection with its portfolio of IP rights in Mexico; and successful anti-counterfeiting campaigns.

A global pharma company in seizing substantial consignment of counterfeit drugs in transit from China via Dubai to Europe. Perpetrators jailed. Obtained significant damages payments.

Advising one of the largest American multinational supermarket chains on trademark portfolio management in Mexico.

Representing the manufacturers of the Segway personal transporter in trademark litigation in the ITC and federal district court.

Events

Annual Brands Seminar 2018

Join us on Wednesday 21 November for our Annual Brands Seminar, in collaboration with IP Inclusive.

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Published Works

Getting The Deal Through Automotive 2018 - United States

A joint Hogan Lovells & GTDT publication on the law and regulation governing the automotive industry in the United States.

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Published Works

Getting The Deal Through Automotive 2018 - South Africa

A joint Hogan Lovells & GTDT publication on the law and regulation governing the automotive industry in South Africa.

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Published Works

Getting The Deal Through Automotive 2018 - United Arab Emirates

A joint Hogan Lovells & GTDT publication on the law and regulation governing the automotive industry in the United Arab Emirates.

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Published Works

Getting The Deal Through Automotive 2018 - Spain

A joint Hogan Lovells & GTDT publication on the law and regulation governing the automotive industry in Spain.

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