Practice

Marketing and Advertising

Effective marketing: focused, creative, clear.

Hogan Lovells Publications

Episode two Hong Kong relaxes regulations on product placement

The Communications Authority ("CA") recently issued its decision to relax existing regulations on indirect advertising (commonly known as product placement) in television programmes ("TV...

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Hogan Lovells Publications

Total Brand Care: The benefits of a holistic approach to creating, commercializing, and protecting company brands

At Hogan Lovells, we understand that brands are the heart of a company’s value, reputation, and competitive advantage. Total Brand Care is our holistic approach to creating,...

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Hogan Lovells Publications

Connecting Europe - False advertising in life sciences

In view of the success of our first edition of “False Advertising in Life Sciences”, we are proud to introduce our second edition which is even more thorough.

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Webinar

New developments in false advertising

The marketing of medicinal products and medical devices is highly competitive. Successful advertising often depends on making forceful statements in relation to a product's performance or...

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Hogan Lovells Publications

Episode Two: Cold (and warm) calls in hot water - Hong Kong to launch statutory "Do-not-call" Register targeting P2P telemarketing

Following the completion of the public consultation on strengthening regulation of person-to-person telemarketing calls (P2P) in July 2017, the Commerce and Economic Development Bureau (Bure...

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Hogan Lovells Publications

The opportunities and challenges associated with product labeling and packaging in Europe: Total brand care

From bright and glossy, to refined and elegant, product labeling and packaging convey information, messaging, and claims about a brand. At the same time the labeling and packaging must also ...

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